Use Google Plus to Market Your Brand Effectively

Are you using Google Plus to market your brand?
With the introduction of Google Plus (or Google+) to the social networking scene…
You as a blogger have another resource to use to position and brand yourself as well as generate blog traffic.

By creating a Google Plus profile, and searching for your blog website, you will be able to completely change what you see when you Google yourself.
This will also impact the way other people can search for your blog as well. Why?
Because Google’s primary business is search, your Google+ profile may be located directly below or above your blog’s URL.
Here are some of the most important features that marketers can use to their advantage when using Google’s new social media network:

1. Google Plus – Share Blog Info in Your Profile

The Google Plus profile page serves as an excellent mix between Facebook’s frivolousness and LinkedIn’s professional aura. You can add whatever pictures fit your brand, whatever information you like, and post links to whomever you choose. No one can interfere with your posts or tag you in unnecessary places like on Facebook.

2. Google Plus – Use SEO Strategies in Your Updates

Because of the searchable nature that Google brings to its social networking website, if you place strategic keywords and phrases in your status updates, you will most definitely rank higher in traditional Google searches. Unlike Facebook posts, Google Plus will be more open to searching, which is a feature the website has going well for it.

3. Google Plus – Add More Context to Your Posts

Along with the unique SEO abilities of Google Plus, you can add more content and context to your updates. Instead of trying to make your posts stand out like on Facebook and Twitter, Google+ allows you to add vivid photos, videos, and detailed sentences and paragraphs for your followers to read. Instead of spending time with a catchy one-liner, go ahead and make a solid argument.

Google Plus – Control Who Sees Your Messages

The Circles feature is a very important tool for Google Plus marketers. Instead of just lumping everyone together like on Facebook and Twitter, Google+ allows users to easily separate people into labeled categories and post exclusive content to each.
If you are connected to clients, you can post PR information about your business. If you are connected to employees, you can post internal memos. If you are connected to friends, you can post viral videos and more controversial things.

Google Plus Key Takeaway

Google Plus is still in its infancy and it is hard to actually tell what kind of impact it will have on marketing in the long term. Early adopters will need to pave the way for the future marketing endeavors of the next wave of Google+ users.
Google will also need to develop more and add new features that make their social network standout from the others.

Your Turn:

• Are you using Google Plus?
• What’s your experience so far?
• What’s your take on this new Google’s social network site?